Book Burning Brings Community Together

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Crisis communications doesn’t need to be a head-to-head messaging competition. Through smart tactics melding together with grass rootsBook Burning Brings Community Together 1 efforts, events, social media and traditional PR, it’s possible to direct the conversation in clever ways. The benefits of implementing this kind of strategic approach were reflected in how the Troy Library addressed a recent crisis.

I know a lot of people who place an emphasis on their summer reading. And whether it’s through an e-reader or in-person, the library is a great place to check out a variety of books. However, late last summer, Troy, Michigan was considering closing the Troy Public Library because of a financial deficit.

To secure the necessary funding, Troy scheduled a vote to ask local citizens Book Burning Brings Community Together 1to approve a small tax increase of 0.7 percent. This angered well-organized and well-funded anti-tax Tea Party members. With their “vote no” signs and flyers, they quickly changed the focus from the need for library support, to the issue of increasing taxes. However, a clever reverse psychology communications campaign helped turn things around.

Yard signs began appearing throughout Troy that read: “Vote to Close Troy Library on August 2nd – Book Burning Party on August 5th” (along with a Facebook page address). The idea of a book burning party angered the citizens so much that they decided to push back by posting comments on the Facebook page about the merits of libraries and books. Following extensive news coverage of this heated debate, the true intent of the campaign was unveiled: “A vote against the library is like a vote to burn books.” This revelation resulted in the citizens of Troy voting yes on August 2 to support the tax increase.

The outcome-centric approach that was employed here, involving multiple Book Burning Brings Community Together 1communications methods, is a concept at the heart of what we do at Star. This clever communications campaign worked because it resonated with people and engaged them in a meaningful discussion. The dissemination of this emotionally charged message across a variety of channels (i.e., video, print, online, etc.) compelled citizens to vote “yes” and save the library. Furthermore, it illustrated the benefits of approaching a crisis with a strategic mindset.

ZAMBIA

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ZAMBIAZambia is located in the heart of Southern Africa, being an area of highlands (1000 – 1400 meters), slightly wavy and covered by tall grasses of the savannah.

The vegetation is represented by the savanna with palms and baobabs and the rainforest with valuable essences, mahogany and many others. It covers a large part of the territory. In the SW side, there are vast forests of teak.

As for the people here, in the rural area, the locals have the habit of consuming dry mice as an aperitif, and manners say that you have to start with the head, continue with the body and never eat the tail because it is used for cleaning the teeth. If we find this idea completely repulsive, for them the mouse is an important source of proteins, which is very cheap.

ZAMBIA

Zambia is a vivid world, with no paved roads, huge windows or aluminum, with people who are extremely simple, with wild animals walking on the side of the road and extremely poor but clean and sincere people.

The contemporary culture of Zambia is a mix between values, norms, material and spiritual traditions belonging to more than 70 ethnically diverse people. Many of the rural inhabitants have preserved their indigenous and traditional customs and values. When a stranger approaches them, before any conversation is made, a greeting is always exchanged. The man is the one who should withhold his hand until the woman offers hers. The locals always offer gifts to the visitors, as a sign of honor, friendship or gratitude, and the visitor should never refuse the gift and accept it with both hands at the same time, while expressing his gratitude.

ZAMBIA

The wedding and the funeral are both important events in the villages. For example, during a wedding the bride has to be bought from her parents in exchange of “Lobola” which is the bride price and after that the bride is taken to the man’s village. The funerals are also important because everyone clubs together to pay for the expenses and the whole grief becomes an emotional affair.

What’s in your Domain Name?

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A super premium .Com domain name from DomainMarket.com means instant branding, search engine, and marketing benefits. We make it safe, easy and affordable for you to own CapitolCommentary.com right away. DomainMarket.com is the only authorized pricing agent for this domain name, anyone else is a third party seller. Every domain price on this site is completed by top world experts from AccurateAppraisals.com.

DomainMarket.com

DomainMarket.com domains are carefully selected for branding excellence by the world’s top domain name appraisers, so you will only find the most prized and premium assets for sale.

For serious companies and marketing executives, attracting just one new lifetime customer, business partner, or employee, leveraging a premium domain, will justify this excellent long-term investment. But in fact, your DomainMarket.com sourced super premium domain is likely to rake in many valuable new customers and opportunities in the long run that normally couldn’t or wouldn’t find you. Compared to the risk and sunk costs of traditional advertising channels, or newer online advertising methods, this is clearly a huge home run. Other types of advertising are not resellable assets like domains, with long term investment opportunity; other advertising investments are all very risky comparatively, and are mostly wasted if you think about it.

Would you really consider shortchanging your permanent global brand by skipping the perfect .Com and letting someone else dominate online forever, and potentially offline? That would be a very costly mistake for your family’s future and for the other stakeholders of your entity; everyone similarly situated regrets it.

The world’s best companies and smartest professionals always rely on DomainMarket.com and our super-premium, contextual .Com domains to leverage their branding opportunities. 500 out of 500 of the ‘Fortune 500’ corporations use .Com, and all of the world’s best salespeople and marketers; they aren’t going anywhere.

Dozens of others could use your trade name or trademark in a variety of industries, but only one of you can be smart enough to control the .Com customer traffic forever. If you don’t own the exact match .Com premium domain best suited for your offerings then over time your brand and site is likely to get lost in Google and in the minds of potential customers; rendered irrelevant. Plus, it would be super embarassing and costly for your customers or prospects to land on this site when they are actually looking to purchase from you instead.

Plus you may be able to profit from the consumer traffic, “eyeballs”, and sell advertising space or use Google AdWords on the domain site, to your financial advantage. Our partner SEO.com are a team of world class digital marketing experts and select Google Partners. We recommend you contact them for any assistance with online advertising, marketing, SEO, PPC, landing page optimization, ecommerce, conversion optimization, web design, Facebook ads and more.

Super premium .com domain names from DomainMarket.com are the start and top of the economic food chain, in order to create the best on and offline ‘unicorn’ corporations. Pick the wrong domain and you deserve the consequences of your competitors rolling you. Next you need the rest of the best of modern digital marketing if you want to compete with serious players in your industry.

“Ring.com [sold for $1B] was previously called DoorBot, His tenacity, and the decision to stick with the product he originally built [but with better domain], has paid off in a big way.”

Almost all decent TV ads now use premium generic .Com too, and radio ads, plus sides of trucks, billboards, bumper stickers, boats, planes, tshirts, blogs, etc. You may be one of these ‘Fortune 500’ mega corporations ready to dominate the world, or just a regular granny in your underwear, but either way you can look the same with CapitolCommentary.com.

First come, first served. Don’t miss this once in a lifetime opportunity to be #1. The first person or company to secure CapitolCommentary.com from this site can control it forever, to the exclusion of all others. It will become out of our control. Get it first; and get ranked first in Google! All that matters online is Location Location Location! Your Domain is Your Location! and brand, and future profits; dont shortchange it obviously! You can redirect your new domain traffic to your existing internet assets until you are done with development, or indefinitely, if you prefer.

It’s critical to secure your domain today if you want to control the world class branding and recognition before your competitors who are eyeing it. They might outcompete you forever if they get it first and get all the traffic, conversions, and branding value compounded endlessly. A premium domain could easily add 20% compounding yearly to a company’s bottom line profits if deployed properly, which for most companies would prevent them from going out of business.

This domain is offered for sale by its owner currently at the “buy it now” price listed “BIN” Click here to purchase CapitolCommentary.com, but could be withdrawn at any time or its price potentially substantially raised. Also, once sold, the next owner, your domain competitor, would likely never re-sell it again, especially to his competitor; and would instead try to take all your customers and potential customers, year after year, to the extent possible, which you should do to them by purchasing the domain first.

DomainMarket.com

You may find a Make Offer button on certain higher value domains; but beware, expressing demand in a domain or visiting a URL usually raises its price. You can buy at the current price at any time, as long as you are first, and its still being offered for sale. The issue to recognize is that the current price naturally trends upwards over time, then additionally based on traffic, expressed interest, and other apparent demand. So time is of the essence, especially right now, with prices escalating precipitously.

Would you seriously consider letting someone else control your best possible name, Internet branding, and Google positioning forever if you could avoid it? You can control it right now. There is extreme marketing power behind the perfect domain to promote your products and services. Owning a popular English expression and brand online is the Holy Grail for perpetually converting lower cost new customers.

Super premium domains from our marketplace generally rise in resale value, and can be reused or resold at any price if you are ever done capitalizing on them, or if you are a domain investor. Sales prices at our market have doubled over the last few years, and likely will again due to worldwide Internet growth, prestige, the general scarcity of super premium .Com domains, historically high demand, and the failure of all competing “gTLDs”. We have been in business for over 10 years and have sold more of our premium domains than any of our competitors. At our previous company (BuyDomains.com) we launched the whole online premium domain trading industry in 1998.

Waiting to purchase your favorite domain is a financial mistake, or, even worse, you may never be able to get it at all, at any price, if someone buys it first. It’s much less risky to purchase a super premium domain and name your business accordingly, than any other choices; or at least redirect the free customer traffic to your site. Why would anyone choose to increase their business risks with inferior branding and domains? The ever increasing demand for internet sourced information and services, and premium domain investments is the very bandwagon you need to hop on. The trend is your friend! You may own all the tradenames, trademarks, logos, and social sites in the world, but exact match .Com possession ranking in Google is ten tenths of marketing/branding ‘law’.

You need to control the keywords and keyword combination strings relevant to your company and industry, forever if possible; bidding on words and paying over and over for advertising is a considerable risk, but buying the .Com is a certainty. The perfect domain, without compromising yourself and your brand, has to come first for a serious business, in order to set yourself apart from all wannabe competitors, and create long term leverage with your other communications and potential advertising. If you pick this domain you may not need expensive, super risky advertising at all, or at least not as much.

If the value of one new lifelong customer and its references makes up for the domain cost, imagine how a great domain from DomainMarket.com will benefit when it helps you attract multitudes of unexpected new customers (whose value far surpasses the rising domain investment). Google the Microsoft study proving this phenomenon: “Domain Bias in Web Search”

You also need properly branded professional email if you want to appear professional and convert the highest number of customers at the highest profits. Using Gmail, Yahoo, Outlook, AOL, instead of your own properly branded email address is foolish and unprofessional and fails to add leverage to your brand, or use the leverage from your brand, which should have been professionally built from day one. But no time like the present.

Premium domains will keep going up in price due to a “flight to quality”, millions of global companies, people and projects requiring great branding perpetually. Domain names lower in branding quality than the Super Premium .Com level DomainMarket.com specializes in are far too risky to be considered investments, like all the new “gTLD” domains, or very low level .Coms. They are hobbies at best and more likely just a complete waste. But the right .Com is the ideal investment and marketing vehicle for anyone with ambition.

Speaking of ambition; your boss and coworkers will love you; and you may just get a raise, if you improve the URL, email addresses and branding for everyone, forever. Anybody who might have told you that .Com domains would go away, lose value, be replaced by other domain extensions or technologies was totally wrong, or worse.

In some cases a premium domain can be effective in helping with your tax strategy too (please ask your accountant for details); or can work as an alternative asset (like Bitcoin), a way to store investment value in “the cloud” forever, that is easy, anonymous, and cheap to control and move around (ask a pro).

Each domain in our marketplace is individually valued based on a series of attributes, developed by professionals for over two decades. We are the primary dealer for every single fabulous .Com domain listed on our site. Any other legitimate sellers are secondary.

A delayed costly escrow process is not necessary to complete your transaction, as we have been the trusted dealer for tens of thousands of domain transactions and transfers, without a glitch. DomainMarket.com is the best known and most trusted competitor in the premium domain name industry. In any event, if it makes you feel even more comfortable, Escrow.com is a purchase option for large transactions.

The asking price for CapitolCommentary.com is based on a careful and professional appraisal by the world’s leading experts on domain valuations, the inventors of ecommerce for premium domains. The price is explicitly certified to be fair by real experts, so the buyer can be confident in the great long-term value and investment opportunity for the unique domain asset in question.

Your competition for a great domain, and therefore your opportunity to arbitrage or capitalize, is even greater than your normal business competition, because it includes your normal competition, plus any other company or person in the world that wants to invest in domains for the future, plus anyone who competes for the same word, expression, or brand in any marketing or media.

For example if you are a lighting manufacturer competing for the domain ‘BrightFuture.com’ then all the educational institutions or websites in the world could become your competitor for domains, or partner potentially; or you could sell it to them at a huge profit if you are a good investor. Not to mention any religious institution would be well served with that domain.

If you’ve ever been to a competitor’s marketplace you will find predominantly random, worthless domains, at prices that were derived without any logical appraisal process. But our domain appraisals and prices are very consistent with one another, regardless whether you appreciate any particular one. Competitors collections and sites with domain names for sale are unappraised mostly, inconsistent if they are priced, and are not done by true professionals oftentimes. Conversely, DomainMarket.com’s for sale inventory is highly curated and cleaned for excellence, with proper pricing.

DomainMarket.com

Super-premium domain values generally range from $10,000 to $2 million. The average industry sales price is approximately $30,000. Our marketplace also has thousands of “close out” domains, at even lower prices!

Building a fabulous online presence starts with a top-quality domain name from DomainMarket.com. Here, you’ll find only the very best .Com domain names waiting to be developed into first-rate profitable brands.

Domains are valued based on many factors such as marketability and brand-ability, the industry it is related to, similar domain sales, acquisition cost and, if applicable, the website traffic and associated revenue they can drive. A strong domain is one of the best investments you can make in your business, and can pay for itself many times over.

Exact match domains from DomainMarket.com dramatically reduce the amount companies pay per click by improving their Quality Scores, the measure by which Google determines a keyword’s relevance and cost. Your domain’s Quality Score depends on alignment between the paid keyword, ad copy and landing page or website. The more a search query appears in an ad, including in the domain name/display URL, the more relevant the ad appears to the searcher.

We are also search engine optimization (SEO) experts, and own SEO.com Inc. corporation with 40 employees. Let us know if you need help getting paid or organic traffic; help in getting to the top of Google.

Breast Cancer Awareness Month

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Breast Cancer Awareness MonthBreast cancer is the most common malignancy in women and the second leading cause of cancer death. Breast cancer is three times more common than all gynecologic malignancies put together. The incidence of breast cancer has been increasing steadily every year and it needs to end. A cure needs to be found, and now.

Facts

  • Every two minutes a woman is diagnosed with breast cancer.
  • One woman in eight who lives to age 85 will develop breast cancer during her lifetime.
  • Breast cancer is the leading cause of death in women between the ages of 40 and 55.
  • Seventy percent of all breast cancers are found through breast self-exams. Not all lumps are detectable by touch. We recommend regular mammograms and monthly breast self-exams.
  • Eight out of ten breast lumps are not cancerous. If you find a lump, don’t panic-call your doctor for an appointment.
  • Mammography is a low-dose X-ray examination that can detect breast cancer up to two years before it is large enough to be felt.
  • When breast cancer is found early, the five-year survival rate is 96%. This is good news! Over 2 million breast cancer survivors are alive in America today.

Breast Cancer Awareness Month

“When breast cancer is found early, the five-year survival rate is 96%.”
—National Breast Cancer Foundation

During the month of October many sites, stores, and charity organizations collect and or donate a percentage of their sales to Breast Cancer Funding. The Susan G. Komen foundation is the largest nonprofit to deliver funds Breast Cancer Awareness Monthdedicated to the fight against breast cancer in the world. And since it began in October 2000, The Breast Cancer Site has funded more than 16,000 free mammograms for low income, uninsured, and working poor women throughout the United States and Puerto Rico. Both of these organizations are fabulous for women, men, and children in need and provide caring support for those who have ever been affected by breast cancer.

Support for this cause can come in all forms as well; purchases, donations, and even just a simple click of the mouse can fund research to help prevent and find a cure. Working together, we can make an impact and hopefully put an end to this fight for good!

Alaskan King Crab Fishing

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Between October and January, fishing boats set out from Alaskan ports to catch various kinds of king crab. Although the industry is no longer what it once was, it is still a king crab fishing in Alaska is a profession that can earn a lucky and skilled captain and crew huge paychecks. It also stands as one of the most dangerous occupations in the country.

Crab Fishing

Crab Fishing

Commercial crab fishing involves sending a boat out into Alaskan or Aleutian coastal waters, or into the Bering Sea. There fisherman drop “pots,” or large crab traps made out of steel tubing and lined with nylon or wire netting. It is normal for a pot to weigh as much as 700 pounds. The interior of these pots are baited with chopped up herring or other small fish, and left on the sea bottom. Tied to each pot is a line topped with a marker float, so that the pot can be retrieved later. Each pot has an opening shaped and sized to the crab type to be caught. These openings admit crabs, but deny them escape. Smaller crabs can both get in and out. Alaskan crab pots usually have a bio-degradable section in their netting. If a pot is lost at sea, it will not go on catching and killing crabs to the detriment of the fishery.

Crab Grounds

Red king crab is caught in Bristol Bay, Norton Sound and along the northern coastal waters of the Aleutian Islands. Blue king crabs are found in a band of open sea stretching from the Pribilof Islands in the south to the Bering Strait in the north. Golden king crabs are found in an “E” shaped space of sea. While this “E” covers a vast area, the parts of sea where crabs can be found are relatively narrow. The stem of the E is made up of the entire Aleutian Island chain, including Dutch Harbor, setting for the Discovery Channel’s “Deadliest Catch” series.

Pay

Everyone on a crab boat is paid a share of the boat’s net earnings. Therefore, a commercial crab fisherman’s earnings are directly related to the size of the catch and the prevailing market price at the time the crabs are brought in. The captain and the owner of the boat will take a share of the net profit of at least 50 percent, and often more. The crew divides the remainder, usually apportioned on the basis of experience. A new fisherman’s share may be anywhere from between 1.5 to 5 percent of the net profit. In practice, this could range from zero for a failed outing to tens of thousands of dollars for a very successful one.

History

Crab fishing in Alaskan waters peaked in 1980, with a catch of 100,000 tons. A typical crewman was bringing earning $80,000 (worth over $175,000 in 2009 dollars). Then the fishery suddenly collapsed in 1983. While it has recovered, that recovery has been only partial. The 2006-2007 season saw a catch of 9,150 tons.

Alaskan King Crab Fishing

Dangerous Work

According to CNN, fishing is ranked as the second most dangerous profession in America, and Alaskan crab fishing is in turn thought to be one of the most dangerous forms of fishing. All crab fishing takes place in Fall or Winter, when the Bering Sea is at its roughest and iciest. Crab fishermen pull long, grueling shifts, surrounded by heavy and dangerous equipment. The conditions combine to create a very dangerous profession indeed. More than 80 percent of Alaskan crab fishermen who are killed die by drowning.

Integrated Marketing – The Holy Grail Of Marketing?

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I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.

With all due apologies to all you Pauly Shore fans out there – all 8 of you, I was being quite serious in my contention that an integrated marketing strategy – a real integrated marketing strategy is becoming the Bigfoot of marketing – many have claimed to see it but there is no physical proof.

Of course I am being melodramatic but after this past week or so I am giving more and more credence to my Bigfoot theory. Consider, the State of Marketing Report from the Chief Marketing Officer (CMO) Council, which I wrote about in my Marketers Still Not Integrating Their Marketing Strategy post. In that one I told of how “many retailers and marketers still think being cross-channel (integrated) is as simple as offering in-store pickup for ecommerce sales.” Then came the CMO Survey conducted by Duke University’s Fuqua School of Business, which I wrote about in this post: CMO’s To Increase Spending On Social Media But Integration Still Lacking. That survey revealed that “…marketers admit they have a ways to go toward integrating social media in their strategy.”

market inter 3

And now comes the “Bringing 20/20 Foresight to Marketing” survey from Forbes and Coremetrics. Like the aforementioned surveys, high level marketing executives and CMOs were queried for their feedback on a wide array of topics and once again integration or lack thereof stood out to me as a major red flag.

Just replace the word “UNIFIED” with “INTEGRATED” and you’ll see what I mean… (from the survey findings)

CREATING A UNIFIED BRAND
Marketing’s biggest challenge appears to be presenting a consistent, unified brand across multiple customer touch- points—on the Web, on social media, via mobile devices, and through traditional brick-and-mortar. This challenge extends to consistent messaging, a consistent customer experience, and a consistent, unified view of the customer.

TOP PERFORMERS HAVE A UNIFIED VIEW
According to the survey data, marketing executives value broad, comprehensive views of their customers. Indeed, many respondents say they’re focused on customer activity across multiple touchpoints.
Yet, many don’t actually have a handle on how their customers are using these different channels. Too many executives are producing data in silos, and then failing to connect that data to related information. This lack of unified view is hindering efforts to deliver brand messaging—and therefore effectively attract, convert, and retain customers.

Now, an optimist would look at the chart above and point to the 65% of respondents who said they segment and target customers based on an integrated view of customer behavior. Well call me a pessimist then because I am more concerned with the 35% who don’t segment and target customers based on an integrated view of customer behavior.

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Marketers with a unified view of both online and offline activity find it easier to interpret data from individual channel performance. They’re also more adept at analyzing vendor performance and per-visit/per-session customer behavior. Perhaps most crucially, a unified view makes it easier to interpret longer-term customer behavior—particularly in social media and mobile channels. Marketers with a unified view are more likely to easily interpret multi-visit data. They’re also more able to assess the value of a campaign based on influence and interaction, and nearly twice as likely to find it easy to interpret customer data across multiple touchpoints.

Of the 65% of respondents who do segment and target customers based on an integrated view of customer behavior, this is what they’re integrated view of their customer includes:

market inter 3

Care to guess which two of the above jump off the screen at me as a major cause for concern? That’s right, the last two. Only 34% and 30% have a view of social media and mobile behaviors, respectively? What? Why?

I’m not going to restate and rehash and pull out the most recent social media statistics. Anyone and everyone knows and see the impact it has so I will spare you that information and accompanying charts. But what about mobile? Were these same respondents who place a low value on social media and mobile behavior not aware that revenue from M-Commerce is expected to increase tenfold from 2010 to 2014 in the United States, alone? Or were they not aware of a Forrester report which predicted that Mobile Marketing spending will have the biggest increase over the next five years among all Interactive Marketing platforms?

What am I missing here, folks?

Integration works. Mobile Marketing, Mobile Advertising and Social Media are the future and the future is now.

So what am I missing?

market inter 3

By the way, there are a lot of interesting and intriguing findings in the “Bringing 20/20 Foresight to Marketing” survey and I highly recommend reading it in its entirety and you may come away with a totally different viewpoint or take away, if you will, then I did.

Famous Natural Water Springs

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Whether because of the pristine and clear water and a scenic environment or because of a reputation for healing water therapies, natural springs are fascinating and popular. These are among the largest, the most beautiful and most unusual of the world’s famous natural springs.

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Te Waikoropupu Springs in New Zealand
Located six km to the west of Takaka Township in Golden Bay, these are the Southern Hemisphere’s largest freshwater springs and attract up to 60,000 visitors each year. New Zealand’s Department of Conservation takes great pains to protect the area from erosion caused by divers and to maintain the water’s almost perfect clarity. Guided walking tours are available for groups of fewer than 20 people, and swimming is allowed only in certain areas.

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Mammoth Hot Spring Terraces in Yellowstone Park
Well-known for over 150 years, these springs are always changing color and shape. The terraces are made of sedimentary rock that is deposited when the hot mineral water runs through the Morris-Mammoth Fault. The different colors are created by exposure to the weather, erosion, algae and cyanobacteria. Various sedimentary mounds include Liberty Cap, Opal Terrace, Minerva Spring and Terrace, Orange Spring Mound, New Highland Spring and Canary Spring and Terrace. Located in Northwest Wyoming, the Mammoth Hot Spring Terraces can be reached by the Grand Loop Road at the junction of Highways 89 and 212.

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Kangal Hot Spring in Turkey
Known as the “Kangal Hot Spring with Fish,” this spa is the most famous thermal healing spring in Turkey. Located in the Central Anatolian region, the water in the spring is a constant 96.8 F (36 C) and contains an assortment of minerals, such as magnesium, bicarbonate and calcium, and the waters of the spring are teeming with fish as long as four inches (10 cm). These fish are reputed to help in healing skin disorders. The Kangal Hot Spring is located in Sivas province, 13 km from the town called Kangal.